a 10 day e-course for bringing any new STARTUP idea to life fast


We’re told 9 out of 10 startups fail. By learning how to use this simple tool you'll be more confident in what you’re doing (and why), clearer on what to focus on right now and avoid being just another statistic. 

"Great thinking for entrepreneurs" Tim O'Reilly

Before setting up The Happy Startup School, we ran a startup studio, helping many tech entrepreneurs bring their startup ideas to life. Those few years were our apprenticeship in startups – learning from others mistakes, as well as our own. We worked with various tools and techniques but felt that too many of these, and the startup world in general, focused solely on the mechanics of starting a business. 

We felt that it was time we made our businesses more human and in the process gave them a better chance of survival.

We could see that the world was changing, the Purpose Economy was a comin’. And the existing tools weren’t fit for purpose.

"More of the economy needs to move further up Maslow's pyramid" Alain De Botton

The lean canvas or business model canvas work just fine if you want to build a product, but if you want to build a community it falls down. Why do communities matter? Then ask yourself:

"What are loyal customers other than a community of people that trust you and your judgement?"

This is where our canvas comes in – it helps you to tap into the growing trends that will ultimately affect how your business operates and start to bake happiness into your DNA:

  • Customers care more about who they’re buying from – they‘re becoming more interested in the story than the price tag
  • Employees care more about who they’re working for – they want to feel like they’re contributing to something worthwhile
  • Founders care more about the impact they’re making – there’s a growing breed of entrepreneur that wants to make money and do good. And if you’ve got this far, we’re guessing you’re one of them.

The canvas is meant to be a starting point for creating the DNA of your organisation. It will get you on the road to becoming a happy startup and allow you to live a more purposeful life and build a more impactful business.

We developed it almost 3 years ago and since then it’s been used in workshops and accelerators all over the world, translated into multiple languages and helped thousands bring their startup ideas to life. And it’s been one of the key factors in us building our community of 100k founders and movement makers.

But while it’s a simple tool, it takes a bit of work to know how to use it. Luckily help is at hand…


the path to entrepreneurial happiness

We launched this course as part of International Day of Happiness in March this year as we were keen to spread our blend of happiness and entrepreneurship even further. While we designed the canvas to be a simple tool we felt this course would help people get the most out of it.

We had thousands joining us on this journey, many of whom have shared their inspiring stories – such as Quin and her sister Karma who have a bold and beautiful vision to help the women weavers of Bhutan.

By taking this e-course you'll learn how to use the canvas for maximum impact. Sign up today and you'll get the first lesson in your inbox tomorrow!

Or get free access by becoming a member of The Happy Startup School

Here's a breakdown of the course:

  1. Introduction: Including a short video on the canvas from Carlos & Laurence, founders of The Happy Startup School
  2. Purpose: Be clear about your why
  3. Vision: Share your vision for change
  4. Values: Tell the world what you stand for
  5. Story: Know your story
  6. Problems: Solve a pain point
  7. Solution: Make something people actually want
  8. Early adopters: Find people that care
  9. Value proposition: Make their lives meaningfully better
  10. What's next: Taking forward your idea

Each email will provide guidance on how to complete that part of the canvas including some clear examples. We'll also set you a challenge to get you thinking more deeply about your idea.

Best of luck

Let us know how you get on and share the love. Tell your friends and followers about this.

We ♥ you guys




"The Happy Canvas course helped us to take a step back and evaluate our underlying core beliefs and set out a foundation based on values. I think that was the hardest part - to try and distance ourselves from what we were doing already, and focus on the why.

The course made us question ourselves, our motives and see new perspectives, in a supportive community of fellow dreamers. We found that once we had explored our core values, things began to flow more easily."