For this lunchtime session we have the privilege of hearing from Penina Shepherd founder of Acumen Business Law and author of The Freedom Revolution. We'll get the lowdown on what it takes to protect your startup idea and your business.
Bring your own lunch to The Happy Start Up School in Brighton and sit down with others who want to know what it takes to protect the great ideas that make up their businesses.
While none of us like to get bogged down in legals and paper work we'd rather not find out we've wasted time and money on a name or logo that has already been taken. And it's not just about branding. We also need to think about all the other bits of our businesses that make it unique. Our "intellectual property".
Too much to think about? Well that's why we've got Penina. She'll tell us what we should focus on and what not to worry about.
The session is open to all: budding entrepreneurs, students, freelancers, founders, flounderers and fanatics.
What you'll learn
· What Intellectual Property is
· How to identify it
· How to protect it
· How to positively exploit it
· What you can do if your IP was infringed
· What trademarks are
· Why have them
· How to get them
Who's running this class?
Penina Shepherd is the author of the visionary book The Freedom Revolution, a multi award winning entrepreneur, an inspiring keynote speaker, a business lawyer and the founder of ACUMENBUSINESS LAW, a ‘Top 50 Innovative Law Firms in the UK and Europe’ (Financial Times).She set up the firm on a shoestring budget, in a tough recession, with a newborn third child and a life threatening illness. What she did have, however, was an abundance of passion for making a difference.
Come and join us! :)